The Company
Marigold is a fast-growing marketing technology company helping growing businesses build stronger customer relationships through its three core platforms: We deliver powerful tools for email, SMS, and marketing automation that elevate engagement and drive real results. Marigold is headquartered in Nashville, Tennessee, with offices in Sydney and London.
Campaign Monitor, part of Marigold, is a self-serve email marketing platform used by thousands of businesses to build, send, and measure campaigns. We’re looking for a Product Manager, Growth Strategy to shape how marketers move from signup to paid customer and to bring an outside-in view of the market into our product decisions.
You’ll identify the early behaviors that signal long-term customer success, uncover where the journey loses people, and turn those findings into a shared growth strategy. You’ll partner with Australia-based product managers and their engineering teams, as well as Marketing, Design, Product Marketing, Sales, and Customer Success. Own the end-to-end self-serve conversion picture. identify the actions, sequence, and timing that distinguish successful customers; Build funnel, cohort, retention, segmentation, and pathing analyses; Use alternative products firsthand to compare acquisition, onboarding, activation, pricing, packaging, and monetization, and identify category trends, useful patterns, and areas of competitive advantage.
Build and maintain a self-serve market opportunity model, including addressable segment size, Campaign Monitor’s current position, realistic growth opportunities, transparent assumptions, and sensitivities.
Keep leaders informed on material changes in the email service provider (ESP) category, including deliverability and authentication, AI-driven products, and pricing and packaging. Explain what the data supports, where it has limits, and what actions it suggests while equipping colleagues in Australia with clear insight and context.
You enjoy connecting customer behavior and market evidence to product decisions. You can move from hands-on analysis to a clear recommendation, build trust across functions, and follow through to see what changed.
5+ years of product management experience, including meaningful ownership of or influence on signup, onboarding, activation, trial conversion, or monetization in a product-led, self-serve business.
~ You can independently build and interpret funnels, cohorts, retention, segmentation, and user paths, and recognize when data cannot answer a question.
~ You routinely explore competitors’ products and business models and draw practical implications from category changes.
~ You can communicate complex findings clearly to senior stakeholders, defend a reasoned recommendation, and build productive relationships across Product, Marketing, Design, Sales, and Customer Success.
~ Experience in email marketing, marketing automation, martech, or the ESP category, especially serving SMB or low-touch customers.
Experience launching pricing or packaging changes in a self-serve product.
Actual compensation will be determined based on factors such as skills, experience, qualifications, internal equity, geographic location, and applicable law.
Medical, dental, and vision insurance; life, accident, and disability insurance; EAP; Generous Open Time Away, paid holidays, and a birthday benefit day off.
A supportive remote work environment with flexibility.
